TA‘AM Watches

Playful and customizable identity for a premium watch reseller that strives to dust off and shake up the watch market.

The centerpiece of TA‘AM Watches’ new visual identity is an iconic logo that forms a counterpart to the classicist typefaces used by well-known luxury watch manufacturers.

In addition to giving the logo a distinctive and bold shape, the characteristic curves also serve as a measure for the image radii that are used on the website.

Product pages can be customized with individual typefaces and color themes, giving each offered watch a unique little identity.

Those individual watch identities are easily composed on the websites backend and can be used to promote the various watches on social media.